Pier 39 San Francisco

What to See & Do at this Top SF Attraction

 

Pier 39 San Francisco is an old working pier that has transformed into one of the most popular destinations for travelers in the city. This busy Fisherman's Wharf attraction is home to dozens of restaurants, shops, activities for the kids, and more. Here you will also find the Aquarium of the Bay and the famous SF sea lions.

pier 39 san francisco

It is definitely touristy, but it's also fun. If you know what to look for, you will find quite a few enjoyable and interesting activities and attractions.

It sits on the northeastern side of the Fisherman's Wharf neighborhood. When visiting, you are just steps away from several other San Francisco attractions including the ferries to Alcatraz, Ghirardelli Square, and the Hyde Street Pier.

10 Fun Things to Do on Pier 39 San Francisco

1. Learn About the Plants & Animals in the Bay

The San Francisco Bay Aquarium, officially called the Aquarium by the Bay, is an adventure for both kids and adults. The aquarium does a great job of telling a full story about the bay and its inhabitants. It's educational and fun for everyone in the family.

Learn More: Bay Aquarium


2. Watch the Sea Lions Play

One of my favorite attractions here is the sea lions on the western side of the pier. More than a decade ago, these sea lions started showing up in the area. As more and more came, the city of San Francisco welcomed them with permanent platforms along Pier 39 San Francisco. They are usually loud, and a little smelly, but it's fun to watch them jockey for position on the platforms.

sealions pier 39

Pier 39 San Francisco also recently opened a new Sea Lion Center. It is small, but tells you more about these popular creatures. You will find it on the second floor.


3. Discover The 7D Experience

Spend some time on this thrill ride and laser blasting adventure. You have no choice but to get involved. It includes a large screen TV and 3D technology that keeps you going during this ride. Compete with other participants as you battle ghosts in a haunted gold mine, go on a pirate adventure, or fight off zombies during the apocalypse. It's a fun way to entertain the entire family!

Learn More: 7D Experience

Tickets: Find a limited number of tickets at a discount on Groupon


4. Get Lost in Magowan's Infinite Mirror Maze

One of the hidden gems on Pier 39 San Francisco is Magowan's Infinite Mirror Maze. It's the perfect stop for kids of all ages. The maze is a fun experience and is designed to stump you a few times along the way. You will want to leave at least 30 minutes or more to work your way through the maze and find the exit.

Tickets: Find tickets at a discount on Goldstar


5. Entertain the Kids

 

There are tons of activities for the kids at Pier 39 San Francisco. In the center of the pier, there is a little area with a historic carousel. It only takes a few minutes and is a fun experience.

carousel pier 39

Right next to the carousel is a stage with free performances including jugglers, outrageous acrobats, and magicians. On some days, Captain Jack Spareribs from the Pirates of the Caribbean stops by for a short visit.

>> More fun things to do with kids around SF


6. Taste Some Local California Wines

Do you want to sample some tasty local wines? My favorite place to taste wine is the Wines of California Wine Bar. You can order one of their tastings (a few sips of three or more different wines) or a glass of your favorite local variety. While tasting, you can also grab a bite to eat. Have a seat in the outdoor area, drink a bit of wine, eat some food, and enjoy a sunny SF afternoon.

>> Find additional places to go tasting in SF


7. Shop 'til You Drop

This is the main reason most people stop by Pier 39 San Francisco. On it, you will find dozens of boutique shops. It's a great place to pick up souvenirs, make-up, or some fun local sweet treats. You could spend hours checking out the shops here.

Insiders Tip: Make sure to stop by the California Welcome Center on Pier 39 to pick up your Free Pier 39 fun pack. It allows you to save on restaurants, shops, and parking during your visit. Click here to find your coupon and print it before you arrive. Upon arrival, take it to the welcome center on the 2nd floor to get your free fun pack.

>> Additional shopping options in SF


8. Enjoy a Cruise Around the SF Bay

You will find a variety of cruise options leaving from Pier 39 as well as other piers nearby. One of the most popular options is the 60-minute bay cruise. This one takes you under the Golden Gate Bridge, near Alcatraz and back to Fisherman's Wharf. Along the way, you will hear fun stories and get several picture perfect moments. Find tickets at a discount for this cruise on Goldstar.

Another popular option is the twilight cruise run by the Red & White Fleet. This 2-hour cruise offers you the chance to cruise on the water in the early evening. Half of the year, it will run at twilight and half the year, you will get to watch the sunset from the boat. It also cruises under Golden Gate Bridge, near Sausalito, around Alcatraz and features a light appetizer buffet. Find tickets for the different cruises: April to October tickets or November to March tickets.

A fun summer option is the Rocketboat. This high-speed ride will give you a rush like you've never felt before. For 30-minutes, the Rocketboat will twist and turn as you jam to hard rock music. It runs from the late spring to the early fall. Find tickets for this family-friendly adventure.

Learn More: Discover More Details for this and Four Other Top SF Bay Cruises


9. Make Your Own Music on the Musical Stairs

Have fun on the musical piano stairs on Pier 39. They are from the same designer that built the musical stairs for the movie Big. Run up fast, or walk down slowly for a different musical experience. You will find them in Building O from Level 1 to Level 2.


10. Frequent Flyers

One of the newest Pier 39 San Francisco activities is Frequent Flyers. It's a family-friendly activity that combines both bungee and trampoline jumping. You are tied to a harness that allows you to safely jump in the air up to 20 feet above the trampoline.

It's a fun way to see the pier and all it has to offer from above. All jumpers must be over 30 and under 230 pounds. You will find it on Level 1 near Building Q.

Hotels Near Pier 39

Pier 39 San Francisco is in the heart of the Fisherman's Wharf neighborhood. Here you will find dozens of hotels. They range from well known brands such as Holiday Inn and Marriott to smaller local hotels such as the affordable two star San Remo Hotel.

Here are a few of my top picks nearby.

Hotel Zephyr: 3.5 star hotel just two blocks away from Pier 39 San Francisco, fun hotel with a courtyard full of games and fun activities, 250 Beach Street, check pricing and availability

Sheraton Fisherman's Wharf: 4-star non-smoking hotel just 3 blocks away, comfy beds, great location, 2500 Mason Street, check pricing and availability

The Wharf Inn: 2-star budget-friendly option, 4 blocks away in the heart of Fisherman's Wharf, 2601 Mason Street, check pricing and availability

>> Find additional hotels nearby and around Fisherman's Wharf

Before you book your hotel room, also make sure you check out the great deals on Booking.com. They offer a huge selection of hotels (and you can cancel most without a fee) near Pier 39, Fisherman's Wharf and throughout the city. Click here to visit their site and learn more.

Pier 39 San Francisco Hours

Pier 39 San Francisco is open 365 days a year. Here is the typical schedule of most of their restaurants and stores. Some of them will vary their hours, but this will give you a good idea on what to expect when you visit.

Summer Hours

  • Stores: 10am to 10pm
  • Restaurants: 11:30am to 11pm

Winter, Spring & Fall Hours

  • Weekdays: Stores: 10am to 8pm, Restaurants: 11:30am to 9pm
  • Saturday: Stores: 10am to 9pm, Restaurants: 11:30am to 10pm
  • Sunday: Stores: 10am to 8pm, Restaurants: 11:30am to 9pm

Their attractions have similar hours, but you will want to check with them directly. Some are closed on Christmas and have limited hours on some other top holidays. You can find more details here for our major holidays.

Annual Events on Pier 39

Each year, Pier 39 San Francisco hosts a number of great events. They include activities such as Fleet Week Celebrations, Tulipmania, and the Tree Lighting Ceremonies.

1. Sea Lion Encounter in January: Each January, Pier 39 celebrates the arrival of the sea lions. This celebration is usually the second or third weekend of the month. Click here to find details for the next event.

2. Tulipmania in February: The pier is bright and colorful every February for Tulipmania. During this event, you will see tulips throughout the Pier and outside it. They also offer a free walking tour each day at 10am (just during the event) so you can learn even more about them. Check the latest February calendar for details.

3. Fourth of July Celebrations in July: This is one of the best places to be in order to celebrate Fourth of July. All day long, you will find live music and other entertainment. As day turns into night, you will find several great spots to see the fireworks display. Click here to learn more about celebrating Fourth of July in SF.

fireworks over pier 39

4. Fleet Week Celebrations in October: Every October, the Blue Angels make an appearance in SF during Fleet Week. Not only do the Blue Angels perform, but you will also get the chance to see other areal acts, tour large ships, and more. During this weekend long event, Pier 39 adds even more fun. They feature live performers, music and other fun on both Saturday and Sunday. Click here for more details on Fleet Week.

5. Tree Lighting Celebration: If you plan to visit in November, make sure to stop by for the Tree Lighting Celebrations. The pier sets up a 60-foot tree for the holidays and this is the time to see its lights sparkle in the night. Before the tree lighting ceremony, stop by for some free live music and other activities for the entire family. Find more on this celebration here. Click here to learn more about other tree lighting ceremonies in San Francisco and the Bay Area.

Where to Eat on Pier 39 San Francisco

In addition to shopping and the other activities mentioned above, you will also find quite a few restaurants. Many are well known brands such as the Hard Rock Cafe. However, you will also find a few smaller, local restaurants on the pier. Here are some of the most popular:

  • Bubba Gump: Everything from fish and chips to slow roasted baby back ribs

  • Hard Rock Cafe: Traditional American food such as burgers, fries and salads

  • Hana Zen Japanese Grill & Sushi Bar: Fresh sushi and Japanese cruise

  • Crab House at Pier 39: Mainly crab and other fresh seafood

  • Neptune Waterfront Grill & Bar: Higher end restaurant with seafood & other grilled dishes, you'll get some of the best views of the bay from the pier here

  • Wipeout Bar & Grill: Casual American food with great outdoor seating

How to Get Here

fishermans wharf transit stops

The map above shows the major public transportation stops for Pier 39. It is marked with the star, so you can easily see how far it is to get to it from each transit stop.

From Union Square to Pier 39 San Francisco

Street Car: The F Street car from Union Square is a fun way to travel to Pier 39 San Francisco. It runs along Market Street with stops every couple of blocks. It takes about 20 to 25 minutes.

  • #1 on the map above shows the stop at the Embarcadero and Stockton Streets - this is the closest one

Cable Car: Another fun way to get from Union Square to Pier 39 is by cable car. Two lines that run from Union Square to Fisherman's Wharf. Both drop you off just a few blocks from Pier 39 San Francisco. The ride over is about 30 minutes with another 10 or so minutes of walking.

  • #2 on the map is the stop for the Powell/Hyde cable car at Hyde and Beach
  • #3 on the map is the stop for the Powell/Mason cable car at Bay and Taylor

Taxi: The fastest way to get here is by cab. You can grab a cab in any part of San Francisco. If you are coming from Union Square, it will take about 20 minutes and cost around $20 to $25.

Tips to Get To & From Other Popular Destinations

Chinatown: This top SF district is about a mile away from Pier 39 San Francisco. You can either walk or take public transit to get here. You will make your way through North Beach and then to Chinatown. The best public transit route are the #8 and #30 buses as well as the Powell Mason cable car.

BART: If you plan to take BART into SF, make your way to the Embarcadero Station. If you have plenty of time, you can take a stroll along the Embarcadero to Pier 39. It's about 1.5 miles. You can also grab the F street car at the corner of Market and Main Streets.

Ferry Building: The Ferry Building is about 1.3 miles from Pier 39. You can walk along the Embarcadero between these two SF attractions or take the F street car.

Ghirardelli Square: This popular attraction is on the western end of Fisherman's Wharf. Here you will find shopping, restaurants, and Ghirardelli chocolate shops. It's just under a mile from Pier 39 and is an easy walk. There isn't a direct bus or train route between these two. If you don't want to walk, I recommend taking a Lyft or cab between the two.

AT&T Park: If you are heading to a Giants game or an event at AT&T Park, you will find the easiest option is to take the E street car between these two attractions. It takes about 30 minutes and offers beautiful scenery the entire way. If you have plenty of time and want to get a few steps on your Fitbit, you will find a flat walking path all the way from Pier 39 to AT&T Park. It's about a 2.5 mile walk.

Alcatraz: The ferries to Alcatraz are less than a half mile from Pier 39 San Francisco. It's an easy flat walk between these two attractions and the best option to get there. Make sure to leave plenty of time to check in once you arrive on Pier 33, which is where the ferries to Alcatraz depart.

Pier 39 Parking

If you plan to drive to Pier 39 San Francisco, you will find several parking garages. The main parking garage is the official Pier 39 Garage just across the street from this attraction.

The garage is open 24-hours a day, 365 days a year. The pricing starts at $9 an hour during the week and $10 an hour on the weekends. They have a maximum rate of $45 during the week and $50 each weekend day.

If you plan to grab a bite to eat while you are here, you can get one-hour validation at these restaurant locations: Bubba Gump Shrimp Co. Restaurant & Market, Chart House, Crab House, Eagle Cafe, Fog Harbor Fish House, Hana Zen Japanese Grill, Hard Rock Cafe, Luigi's Pizzeria, Mango's Taqueria & Cantina, Pier Market Seafood Restaurant, Players Sports Grill & Arcade, The Luau Lounge, Swiss Louis Italian & Seafood Restaurant and Wipeout Bar & Grill.

You will need to ask your server for the validation before you leave.

Other Parking Options Nearby Pier 39

In addition, you will find a few other options for parking near Pier 39. Here are just a few of my favorites. Make sure to put all valuables away to avoid being a target for potential break-ins.

2210 Stockton St: This lot is much less expensive than the official lot. It is $20 a day during the week and $25 on weekends. It's about three blocks from the pier.

80 Francisco St: This is a great option for both the pier and Alcatraz. It's about 3 blocks away and it's an easy walk between the two. Parking starts at $8 an hour during the week with a $25 maximum. On the weekends, they charge a flat rate of $20. During events, they may charge as much as $40 per day so make sure to check the pricing before you enter.

350 Beach Street: This is the best option if you plan to spend the entire day exploring Fisherman's Wharf. It's right in the heart of the action and just blocks from top attractions. It's $18 for the day during the week and $20 for the weekend.

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Hi there! I'm Jill and I love writing about San Francisco travel as much as I love exploring my amazing city. Thanks for stopping by and let me know how I can help!

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