The Perfect Day in Fisherman's Wharf: A Guide to Make the Most Out of Your Day in this Famous SF District

Jill on a windy day at the Golden Gate Bridge

by Jill Loeffler  •

The famed Fisherman's Wharf in San Francisco is a must see for all first-time visitors. Yes, the neighborhood is touristy, but that's only because there are so many things to do here. 

Are you not sure where to start your journey? Below you will find an itinerary for what I consider "The Perfect Day in Fisherman's Wharf".

While you can't visit everything in a day, this journey allows you to hit many of the hot spots without having to backtrack through the neighborhood.

Disclaimer: I receive a small commission from some of the links on this page.

10 am: Shop & Sample Chocolates at Ghirardelli Square

Ghirardelli Square in Fisherman's Wharf

Walk one block west to visit Ghirardelli Square. This historic building once housed the Ghirardelli Chocolate Factory. Even though the factory moved out long ago, you can spend some time walking around this famous square shopping and even sampling some of its famous chocolates at no charge.

You could spend at least an hour here just strolling through each store. 

Learn more about what there is to see and do at Ghirardelli Square.

11 am: Visit the Historic Ships at the Hyde Street Pier

The Hyde Street Pier in SF's Fisherman's Wharf

Walk through the Historic Maritime Park to the waterfront where you will find the Hyde Street Pier. This area of Fisherman's Wharf features five historic ships, all with unique stories.

You can see an old car ferry that was used before the Golden Gate Bridge was built, a steam powered tug boat form 1907 and a square rigged ship built in 1886. 

Make sure to bring along your Interagency/America the Beautiful Pass for your entry into the Hyde Street Pier.

See pictures and discover more details about the Hyde Street Pier.

12 pm: Learn About the History of Fisherman's Wharf at the Maritime Museum

Maritime Museum in SF's Fisherman's Wharf

After a visit to the Hyde Street Pier, walk across the street to the Maritime Museum. It's on the corner of Jefferson and Powell Streets. This free museum walks you through the history of Fisherman's Wharf. 

With pictures, videos and other interactive displays, you will learn all about how this area got its name, its first inhabitants and how those both shaped the Fisherman's Wharf we know and love today.

See pictures and read more about what you will see at the Maritime Museum.

1 pm: Enjoy the Local Flavors for Lunch at Fish Alley

Fish Alley in San Francisco's Fisherman's Wharf

Now it's time to head over to Fish Alley for some freshly caught lunch! It will take some time to digest your huge breakfast, so I doubt you will be hungry before now. From the Maritime Museum, head east toward the huge Fisherman's Wharf sign. It's about three blocks away. 

Right across the street from this sign is where you will find several small lunch vendors. This is Fish Alley. Walk up and down a couple of times before making your selection. It's one of the best places to grab lunch in the area. 

Once you grab your lunch, head toward the water to find a spot on a bench to enjoy your meal (at times they also have a handful of tables nearby so look around before heading to the waterfront).

Alternative Indoor Option: If you decide you want to eat indoors or sit down at a table for lunch, you can also head over to Boudin Bakery for a wonderful meal with views of the SF Bay.

>> More great places to eat in Fisherman's Wharf

2:30 pm: Check Out the Musee Mecanique

Once you are done with lunch, head over to Pier 45 to check out the Musee Mecanique. It's free to enter and is home to hundreds of mechanical machines and arcade games.

You can watch other play or grab some coins and play yourself! 

I love checking out the games from the late 1800s and early 1900s. My personal favorites include Laughing Sal and the Toothpick Fantasy! 

>> Find out more about what there is to see and do here

3:30 pm: Soak in the Sights on a Cruise Around the SF Bay

The Golden Gate Bridge behind the Blue and Gold Fleet Ferry

Once you've had a chance to digest your lunch, it's time for a bay cruise! Stroll over to Pier 43 where you will find the Red and White Ferry Fleet. Buy a ticket for the 4 pm cruise and get in line. 

You can also buy your ticket in advance and exchange your voucher for a ticket (find advanced tickets here). At 4 pm, you will hop aboard your 60-minute bay cruise for an unforgettable adventure on the SF Bay.

Here are a few additional cruises around the SF Bay you might enjoy.

5 pm: Relax and Enjoy Your Evening at Pier 39

Insider's Tip: Stop by the California Welcome Center to pick up your free Pier 39 Fun Pack when you arrive. It offers discounts to many shops and restaurants on the pier. You will find the California Welcome Center on the second floor near the Fog Harbor Fish House. It's open daily from 9am to 7pm, except on Thanksgiving and Christmas Day.

The colorful carousel at Pier 39.

The rest of the evening, you are free to explore Pier 39. This remodeled fishing pier features dozens of shops, restaurants and several fun activities. I recommend visiting the sea lions, sampling some beers, and walking through the Magowan's Infinite Mirror Maze.

You can also grab dinner here. If you are traveling with kids, then you should check out the Wipeout Bar and Grill where they have great burgers and outdoor seating. If you want something a little nicer, then head upstairs to Neptune Waterfront Bar and Grill where you will get some of the best views of the bay (and maybe even catch the sunset). 

The shops on Pier 39 stay open until at least 8 pm (even later during the summer and on weekends). Most of the restaurants stay open until at least 10pm (sometimes even later in the summer and on weekends). 

Find out more about Pier 39

An alternative for the late afternoon or evening is the night tour to Alcatraz (if you are able to get tickets). This is my FAVORITE time to visit this historic federal prison. The group sizes are small, and they open additional sections within the prison for night visitors. It's open for night tours only a few nights a week and the tickets go FAST (which is why it's an alternative option instead of my first choice). Click here to learn more about the night tour and what you can expect during your visit.

How to Get to the Starting Point from Union Square

The easiest way to get here from Union Square is to take the Powell/Hyde cable car from Union Square. 

Don't pick it up at the beginning of the line at the Powell Street cable car turnaround point. Instead, pick it up at the corner of Powell and Post Streets (grab the one going uphill). By picking it up here, you will avoid the long lines at the cable car turnaround just a few blocks away.

>> Additional tips on how to get from Fisherman's Wharf to districts around SF

Fisherman's Wharf Hotel Recommendations

Are you interested in staying in Fisherman's Wharf? This is the second most popular neighborhood for visitors to stay during their visit. Many of the hotels are just a block or two from the action, so you can always stop by your hotel to recharge during the day. 

It's perfect if you plan on spending most of your time in this neighborhood. You also have several public transportation options to get you to other parts of the city. Before you book, make sure you check out my Fisherman's Wharf Hotel recommendations to find the hotel that is right for you!

Note: You will never find Alcatraz Tickets on sale on Goldstar (or any other discount retailer), so please buy them the minute you know you plan to visit. I don't want you to miss out on one of the best SF attractions! Click here to learn more about Alcatraz visits and what else you need to know before booking.

Other Pages to Help You Plan the Perfect Day

Comments? Questions? Suggestions?

I would love for you to join me in my private Facebook group

It's a great place to interact with me and others who know the area well.

You can ask questions, get advice for your upcoming stay, and then share your photos and advice with others when you return home. It's a great community and the fastest way to get answers to those nagging questions about your visit!

Come join the fun here!

Suggested Itinerary for Fisherman's Wharf

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