The famed Fisherman's Wharf in San Francisco is a must see for all first-time visitors. Yes, the neighborhood is touristy, but that's only because there are so many things to do here.
Are you not sure where to start your journey? Below you will find an itinerary for what I consider "The Perfect Day in Fisherman's Wharf". While you can't visit everything in a day, this journey allows you to hit many of the hot spots without having to backtrack through the neighborhood.
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Walk one block west to visit Ghirardelli Square. This historic building once housed the Ghirardelli Chocolate Factory. Even though the factory moved out long ago, you can spend some time walking around this famous square shopping and even sampling some of its famous chocolates at no charge.
You could spend at least an hour here just strolling through each store.
Walk through the Historic Maritime Park to the waterfront where you will find the Hyde Street Pier. This area of Fisherman's Wharf features five historic ships, all with unique stories.
You can see an old car ferry that was used before the Golden Gate Bridge was built, a steam powered tug boat form 1907 and a square rigged ship built in 1886.
After a visit to the Hyde Street Pier, walk across the street to the Maritime Museum. It's on the corner of Jefferson and Powell Streets. This free museum walks you through the history of Fisherman's Wharf.
With pictures, videos and other interactive displays, you will learn all about how this area got its name, its first inhabitants and how those both shaped the Fisherman's Wharf we know and love today.
Now it's time to head over to Fish Alley for some freshly caught lunch! It will take some time to digest your huge breakfast, so I doubt you will be hungry before now. From the Maritime Museum, head east toward the huge Fisherman's Wharf sign. It's about three blocks away.
Right across the street from this sign is where you will find several small lunch vendors. This is Fish Alley. Walk up and down a couple of times before making your selection. It's one of the best places to grab lunch in the area.
Once you grab your lunch, head toward the water to find a spot on a bench to enjoy your meal (at times they also have a handful of tables nearby so look around before heading to the waterfront).
Once you've had a chance to digest your lunch, it's time for a bay cruise! Stroll over to Pier 43 where you will find the Red and White Ferry Fleet. Buy a ticket for the 3 pm cruise and get in line.
You can also buy your ticket in advance and exchange your voucher for a ticket (find advanced tickets here). At 3 pm, you will hop aboard your 60-minute bay cruise for an unforgettable adventure on the SF Bay.
Here are a few additional cruises around the SF Bay you might enjoy.
Once you return to shore, head east along the waterfront to Pier 39. Your first stop here is the Aquarium of the Bay. In the summer, they are open until 8 pm, which gives you plenty of time to walk around the aquarium.
In the winter, they close at either 6 pm or 7 pm, so check the closing time to ensure you have enough time to visit. It takes anywhere from an hour to an hour and a half.
The rest of the night, you are free to explore Pier 39. This remodeled fishing pier features dozens of shops, restaurants and several fun activities. I recommend visiting the sea lions, sampling some beers, and walking through the Magowan's Infinite Mirror Maze.
You can also grab dinner here. If you are traveling with kids, then you should check out the Wipeout Bar and Grill where they have great burgers and outdoor seating. If you want something a little nicer, then head upstairs to Neptune Waterfront Bar and Grill where you will get some of the best views of the bay (and maybe even catch the sunset).
The shops on Pier 39 stay open until at least 8pm (even later during the summer and on weekends). Most of the restaurants stay open until at least 10pm (sometimes even later in the summer and on weekends).
The easiest way to get here from Union Square is to take the Powell/Hyde cable car from Union Square.
Don't pick it up at the beginning of the line at the Powell Street cable car turnaround point. Instead, pick it up at the corner of Powell and Post Streets (grab the one going uphill). By picking it up here, you will avoid the long lines at the cable car turnaround just a few blocks away.
Are you interested in staying in Fisherman's Wharf? This is the second most popular neighborhood for visitors to stay during their visit. Many of the hotels are just a block or two from the action, so you can always stop by your hotel to recharge during the day.
It's perfect if you plan on spending most of your time in this neighborhood. You also have several public transportation options to get you to other parts of the city. Before you book, make sure you check out my Fisherman's Wharf Hotel recommendations to find the hotel that is right for you!